Headlines.
It’s one of the most important elements on your landing pages.
Yet many people struggle to come up with great headlines.
It’s the first thing prospects see, it’s a lot of pressure to find the right one.
But it’s easier than it looks.
I’ve analyzed 100+ SaaS headlines and compiled all my insights in this playbook.
You'll learn:
Let’s be clear: don't try to be original.
68% of the headlines I’ve analyzed are based on only 3 formulas!
And other formulas are mostly just variations.
Copywriting has existed long enough that being original at this point often means doing something that doesn’t work.