Mindmap

https://whimsical.com/sitemap-DyiMAA4D5qqZ3rKKRH46p1@2Ux7TurymNL3YTA13QMP

Notes & Examples

Why us?

• Overview
  • Page showcasing the reasons customers choose your product. It could be a mix of benefits, differentiators, results/metrics, and competitor comparison summary.
  • e.g.
    • https://www.questionscout.com/why-questionscout
    • https://quickmail.com/why-quickmail
• How it works?
  • Not mandatory if it’s clear enough elsewhere, but a page more focused on how the product works allows visitors to grasp better the product.
  • e.g. https://www.askattest.com/how-it-works
• All features
  • A page to showcase all the features of the product.
  • e.g. https://www.askattest.com/how-it-works/features
• About
  • Page focused on the origin story and mission.
  • e.g. https://refiner.io/about/
• Customers
  • The menu can include the “Customers” page but I prefer to have it as its own menu (see below).
• Compare
  • The content hub for all comparison content. It helps capture traffic from “[Product] alternatives” and as competitors will try their best to make content for that keyword, it’s a very important page.
  • e.g. https://www.podia.com/podia-alternatives
  • Comparison pages
    • Pages to comparison your product with the competitors. If search volume is too low, it’s possible to create pages comparing 2 competitors and adding your product to the page like “Competitor #1 vs Competitor #2 vs [Product]”.
    • e.g. https://www.podia.com/podia-vs-teachable
  • Buyer’s guides
    • Guides that compare multiple products at once. It’s meant to target keywords like “Top [Competitor] alternatives” or “Best software for [use case or product category]”.
    • e.g. https://www.podia.com/articles/best-software-for-selling-digital-downloads

Features

Pretty self describing section.

An alternative here could be a “Product” menu with the features and the use cases, leaving industry and persona pages in “Solutions”.

e.g. https://www.datocms.com/features/real-time-api

Solutions

• Use cases
  • Pages about the use cases of the product.
  • e.g. https://refiner.io/solutions/nps/
• Industries
  • These pages are similar to the homepage but focus the social proof, benefits, and use cases on a specific industry.
  • e.g. https://loopio.com/rfp-management-healthcare/
• Personas
  • Pages to address the different people on the buying committee. In B2B, decisions to buy a software are not always made by a single person but is influenced by people like the users. Each influencer needs a page.
  • e.g. https://hygraph.com/for-engineering

Integrations

Make pages for each integration to show how it can be used by customers.